#startupmom: Lisa Furuland

#startupmom Lisa Furuland DockATot CEO

You're the #startupmom CEO behind one of our fave baby brands, can you tell our readers about your company and product?

DockATot is a multi-functional docking system for little ones aged 0-36 months. The unique shape and design allows baby to comfortably chill, play, rest, snuggle and log in some tummy time. It helps reduce flat head syndrome as well as helps reduce startle reflex while baby is sleeping. DockATot was designed to be the perfect co-sleeper. The sides of the DockATot baby lounger help prevent parents from rolling on top of the baby, but are soft enough to easily access baby and facilitate a middle of the night nursing session. The bumpers are specially designed to be firm and dense enough to ensure a strong and safe separation between child and parent. They are also comfy enough to make it easy for parents to rest their arms on to pat and reassure the baby during the night. All materials used are sourced from top-quality suppliers and are Oeko-Tex certified, which is the European standard guaranteeing that they are 100% free from any harmful substances. DockATot provides the ideal hygienic and hypoallergenic microclimate, and the shape mimics the womb. All our products made in Europe.

How did you come up with the DockATot?

When my first son, Ilias, was born in 2006, I got inspired to create something new in the baby and children's industry. I searched unsuccessfully for an alternative to the blanket, the cot and the baby lounger, something more snug and at the same time more versatile and completely safe. It has also been important to incorporate properties with health benefits. The wellbeing, safety and happiness of our babies are the objectives and inspiration of my creation.

DockATot collection

 

 

 

 

 

 

 

 

What inspires your work?

Photography is my passion. I’m an addict. I see everything as if I’m watching it through a lens. My second biggest interest is architecture and interior design. I spend a lot of time thinking of houses or interiors I want to build or do up. I love floor plans. And fashion… Don’t get me started!

What do you love most about being a #startupmom?

The total drama of it all. I love being completely responsible for all aspects of a brand. I have total control and no control at all. The sense of satisfaction when you launch a new product or win a design award is hard to describe. When you realize that your product has made life a lot easier for thousands and thousands of families, it’s hard to feel anything but incredibly proud.

Tell us about your munchkins!

Ilias, aged nine, and Troy, aged seven. They are the stars of the show which is my life. They put a smile on my face and give me a proud mama feel every day.

What’s one thing you wish you knew but nobody told you before you had them?

That having kids would completely change my perspective and make me a different person. Motherhood is much bigger than anything I could ever imagine.

How did you balance motherhood and running a business in your early startup days?

When you run your own businesses, it’s hard to take time off. However, one can always plan it so that one works when the baby sleeps. 

What does a typical day look like in your world?

Wake up and fix breakfast with the kids. Sort out their backpacks and outfits for the day. Drop them off at school, which is a block away from our house. Then I head up to our top floor office for the rest of the day to work. A few times a week, I try to work out before work.

When and where do you get most of your work done?

In our upstairs home office—mostly when the children are at school and then after they go to sleep.

How would you describe yourself as a mom?

Nurturing and allowing. To give my kids the tools to enable them to stay individual. We always try to give them opportunities through which they will grow and develop to the best of their abilities. Always with good manners, though!Lisa Furuland with Children

What was a time you felt like you were doing this mom thing really well?

Well, whilst always thinking there’s room for improvement, I feel that their father (a.k.a. my husband) Konstantinos and I have figured it out pretty neatly. We run several businesses together. And we prioritize working from home, which means that we are both around when they go to school and we’re both present when school is finished. So, we are always there for them. Bottom line, we don’t believe in ‘quality time supersedes quantity’. We think quantity is a necessity, too. They are both well grounded and sensible and loving boys. 

What’s hard about being a #startupmom?

Finding time to do everything I want. Find time to realize all other ideas and inventions that pop up in my head.

How does DockATot do good? 

We donate a certain amount each month to both to Save the Children and UNICEF. They are both aimed specifically at projects that will help improve the health and lives of children around the world. We also donate to Swedish Barncancerfonden, which helps funding child cancer research.

How would spend your perfect day?

Snuggling with my family in bed for the morning, brunch in our PJs, afternoon tennis class and then cooking a yummy meal with the family at home. If it’s the summer, we’re probably in Greece. Konstantino is half Greek and we spend as much time as we can there. We’ve got lots of family and friends there, too. The whole family adores the sun and the ocean, and what better backdrop for a family day than a sun-kissed beach, cicadas chirping, the silvery leaves of the olive trees moving gently in the warm breeze from the Aegean Sea?

Your family in three words?

Curious, active and cuddly.

Any advice for our first time mamas?

Stay calm and try not to yell. Yelling is no good. The child hears your voice, but not your words.

 DockATot LogoDockATot beds

Get your very own DockATot at www.dockatot.com (we did!) for 10% off with BABIES4DOCK

Follow Lisa and the DockATot brand on their blog and your fave channel:

DockATot on Instagram   DockATot on Pinterest    DockATot on Facebook    DockATot on Twitter



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