Babies4Babies on Sasha Talks Tech

Sasha Talks Tech

This article first appeared on Sasha Talks Tech. 

GO-GETTER: CEO OF BABIES4BABIES SAVES LIVES ONE BUNDLE OF JOY AT A TIME

I first met Kate Marie Grinold Sigfusson back in 2008 a few months before she competed and WON the crown for Miss DC (she went on to place in the top 10 for Miss America). 

At the time I was in grad school at Georgetown while Kate Marie was just finishing up her degree in International Affairs from the George Washington University.

Kate Marie was very active supporting DC area non-profits, so I wasn't at all surprised to hear that she recently launched a charitable business venture of her own. 

MEET OUR FEBRUARY 2014 GO-GETTER: KATE MARIE GRINOLD SIGFUSSON

HOW WAS THE IDEA FOR  BABIES4BABIES "BORN" ?

Kate Marie and her husband are expecting their first child this Spring. And as if being a first-time-mom isn't tough enough, Kate Marie, a true "Go-Getter," has also launched a new company Babies4Babiesa luxury baby brand that saves lives. For every product you purchase, two babies in need receive life-saving treatments.

"For me, the beginning of my journey into entrepreneurship was sparked when I realized that my for-profit business idea could help mothers around the world support the health of their newborns," she said.

"The Babies4Babies 'buy one, save two' social impact model empowers customers to give live-saving treatments to babies in need when they purchase beautiful baby blankets for the little one they love."

WHAT INSPIRED YOU TO CREATE YOUR OWN BUSINESS?

"I’ve always been passionate about empowering women and children through basic building blocks like access to safe birth and neonatal care. I’ve also always wanted to start my own company and had been something of a 'wantrepreneur,' coming up with half-baked business ideas, for as long as I can remember," Kate Marie shared.

Kate Marie said what made her idea for Babies4Babies so special was her desire to become a mother and raise her son while doing work she could believe in.

WHAT IS THE ONE PIECE OF ADVICE YOU'D OFFER READERS WHO HAVE A BUSINESS IDEA BUT NO IDEA WHERE TO START? 
"If you have an idea you are incredibly passionate about, that’s your start!


Expert tip:
"The first steps to building a business will look different for everyone, but at the end of the day, if you are going to make your idea happen, you need to hustle, talk to as many smart people willing to listen to you, and keep moving forward," said Kate Marie.

KATE MARIE ON SOCIAL MEDIA...

As a start-up with no marketing budget, Kate Marie said using social media was "critical" in the success of her business.

"We provided our followers a window into our process, from posting photos from the factory floor, to discussing our latest product prototypes (even when they failed), and inviting followers to help us select our final packaging and tags," she said.

Want to keep up with #babies4babies? Use their hashtag to keep up with the latest on all of their social media channels.


Facebook:https://www.facebook.com/babies4babies

Twitter: http://twitter.com/babies4babies

Instagram: http://instagram.com/babies4babies

Pinterest: http://www.pinterest.com/babies4babies/

"As a mother-to-be who happens to be running a baby brand (or is it the other way around?!), Instagram is my favorite app for sharing my wild journey through first time pregnancy and entrepreneurship," Kate Marie said. 

"From my growing bump to the latest Babies4Babies products, I put it all up on the Babies4Babies Instagram!"

Instagram

Congrats to you Kate Marie! On both your growing family and business! 
-Sasha


Leave a comment

Comments will be approved before showing up.