The first step was to file our LLC paperwork with the great state of Illinois. Check! Then, we put our business plan duckies in a nice little row, started sourcing fabric and sought out to partner with the most efficient, high impact NGOs.
In May 2013 we opened our social channels and invited the world (a.k.a. family and friends) to follow our startup "babysteps" as we built the luxury baby brand on a mission to save one million newborn lives.
This is only beginning. xo